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Cozy Up to Great Savings

Get Your Kids Ready for Winter At Prices Up to 70% OFF Mall cost!

Brand Name Gently Used Kids' Clothing at ONCE UPON A CHILD Richmond, VA

Black Friday Weekend Sale!

Savings Start Friday, Nov. 24 -- See our Special Events Page For Details!

Why invite strangers into your home, or deal with strangers on the internet and the post office? You can sell to us safely and conveniently and get cash on the spot! We buy every day, no appointment needed.


Send Them Back To School In Style For Less!



Perfect job for busy Moms: Flexible hours, good pay, great employee discounts on stuff for your kids! Work with fun people and great customers. To apply visit our store or click on this link.




Thanks to ALL of Our Customers for naming us the BEST Children's Clothing Store in the greater Richmond area in Richmond.com's 2016 Best Of Contest!

Click on the image above to see the story!

You ALSO voted us one of the top three kids' clothing stores in Style Weekly's annual poll.

We will strive to give you the service and selection you deserve!

see how it works

Checkout our latest Events & Deals
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Our Locations

Once Upon A Child Richmond - West End

Gold Standard
9127 W. Broad St.
Richmond, VA 23294
804-346-5552 - Map - Hours
Mon09:30 AM-08:00 PM
Tues09:30 AM-08:00 PM
Wed09:30 AM-08:00 PM
Thu09:30 AM-08:00 PM
Fri09:30 AM-08:00 PM
Sat09:30 AM-08:00 PM
Sun12:00 PM-06:00 PM
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Gold Standard Look for Gold Standard Stores. They have been recognized for achieving high standards in Product, Quality, Operations and Customer Service.

Job Openings

Click here to go to our Jobs page to learn more.