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Cash for Kids' Stuff

The largest variety of kids' brands at the lowest cost!

Brand Name Gently Used Kids' Clothing at ONCE UPON A CHILD Richmond, VA

Memorial Weekend Summer Stockup Sale

May 24 - 27

The More You Buy the more you save -- up to 40%! Get complete details here.


Join Our New Mom Club and get special savings offers every month! It's free, sign up when you visit the store.

Helping Babies -- Donate Diapers

Did you know thousands of babies in our area lack clean diapers because their families can't afford them? Our store has parnered with Urban Baby Beginnings to help.

Their Capital Diaper Bank has donated more than 9 million diapers to families in the greater Richmond and Petersburg area.

You can help by bringing disposable diapers you don't need and dropping them off at our store, so we can transport them to the diaper bank.

To mark our kickoff this month, we'll give you an extra loyalty point for every 10 diapers you bring so you can earn discounts faster! Every baby deserves clean diapers, we hope you'll join us in this cause.

RTD The Best Winner 2016



Thanks for Voting!

Thanks to ALL of our Customers for naming us the BEST children's clothing store in the greater Richmond area in Richmond.com's 2016 Best Of Contest!

You ALSO voted us one of the top three kids' clothing stores in Style Weekly's annual poll.

We will strive to give you the service and selection you deserve!



10% Off same day purchases
if you sell or trade items to the store.

Checkout our latest Events & Deals
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Our Locations

Once Upon A Child Richmond - West End

Gold Standard

9127 W. Broad St.
Richmond, VA 23294
804-346-5552 - Map - Hours
Mon09:30 AM-08:00 PM
Tues09:30 AM-08:00 PM
Wed09:30 AM-08:00 PM
Thu09:30 AM-08:00 PM
Fri09:30 AM-09:00 PM
Sat09:30 AM-09:00 PM
Sun12:00 PM-06:00 PM
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Gold Standard Look for Gold Standard Stores. They have been recognized for achieving high standards in Product, Quality, Operations and Customer Service.

Job Openings

Click here to go to our Jobs page to learn more.